Table of Contents
- Objective and responsible body
- Basic information on data processing
- Processing of personal data
- Collection of access data
- Cookies & reach measurement
- Google Analytics
- Google Re / Marketing Services
- Facebook social plugins
- Facebook Remarketing
- Jetpack (WordPress Stats)
- Pinterest buttons
- Integration of services and content of third parties
- User rights and deletion
- OBJECTIVE AND RESPONSIBLE BODY
Provider of the online offer and the body responsible for data protection is Nereida GmbH, Getekamp 7, 28205 Bremen, Germany (hereinafter referred to as “Provider”, “we” or “us”). For the contact possibilities we refer to our imprint
The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.
This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string https:// and the lock symbol in your browser line.
- BASIC INFORMATION ON DATA PROCESSING
We only process personal data of users in compliance with the relevant data protection regulations and in accordance with the requirements of data minimization and data avoidance. This means that the data of the users are processed only once consent has been granted by the user. Data processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
If, within the framework of this data protection declaration, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is abroad, it can be assumed that data will be transferred to the states of residence of the third-party providers. The transfer of data to third countries takes place either on the basis of a legal permission, the consent of the users or special contract clauses, which ensure a legally required security of the data.
- PROCESSING OF PERSONAL DATA
- The provision, execution, maintenance, optimization and security of our services,
- Ensuring effective customer service and technical support.
We only transfer users’ data to third parties when this is necessary for billing purposes (for example, to a payment service provider) or for other purposes, if necessary, in order to fulfill our contractual obligations towards the users (for example, address information to suppliers).
When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.
- COLLECTION OF ACCESS DATA
We collect data about every access to the server on which our online offer is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the log data without assignment to the person of the user or other profiling according to the statutory provisions and only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to retrospectively check the log data if, on the basis of concrete evidence, the legitimate suspicion of unlawful use exists.
- COOKIES & REACH MEASUREMENT
Cookies are information transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. This is made with the intention to improve your website experience.
You can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.
Our website will ask the user about the acceptance of cookies. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
For more information about Online-Advertising-Cookies please refer to http://www.aboutads.info/choices for US based companies and http://www.youronlinechoices.com/uk/your-ad -choices/ for EU based companies.
- GOOGLE ANALYTICS
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. In this case, anonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s uses of your data when you use websites or our partners’ apps “), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (” Managing information provided by Google used to show you ads “) and http://www.google.com/ads/preferences (” Determine which ads Google shows you “).
- GOOGLE RE / MARKETING SERVICES
We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Our website uses the functions of Google AdWords Remarketing, which enable us to advertise our website in Google search results, as well as on third-party websites. To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 of the GDPR.
The information above may also be associated with information from other sources. This is made with the intention of providing users with tailored communication and it is pseudonym processed in the context of the Google marketing services.
Google stores and processes not the name or e-mail address of the users, but processes the relevant cookie-related data within pseudonymous user profiles. This means that ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.
Google Marketing Services uses an online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies can not be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
Another Google marketing service we use is the Google Tag Manager, which allows additional Google analytics and marketing services to be integrated into our website (eg, AdWords, DoubleClick, or Google Analytics). ,
If you wish to opt-out of Google Marketing Services, you may take advantage of Google’s recruitment and opt-out options: http://www.google.com/ads/preferences.
- FACEBOOK SOCIAL PLUGINS
Our online offering uses social plugins (“plugins”) from the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by Facebook into the online offer. During this process, user information can be deducted by Facebook from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ The settings are platform independent, and they are adopted for all devices, such as desktop computers or mobile devices.
- FACEBOOK REMARKETING
We use “Facebook pixels”, property of t Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). With the help of the Facebook Pixel, Facebook is able to assign users to a particular target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing if users were redirected to our site after clicking on a Facebook ad.
The Facebook pixel is integrated to our website, so when you are logged-in Facebook and visit our online offering a cookie-file may be stored by Facebook, this way the visit to our website is noted in your profile. The data collected about you are anonymous to us and does not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and more generally about how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php.
You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To do this, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads or the contradiction on the US-American site http://www. aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ The settings are platform independent, and they are adopted for all devices, such as desktop computers or mobile devices.
- JETPACK (WORDPRESS STATS)
We use the plugin Jetpack (here the subfunction “WordPress Stats”), which integrates a tool for the statistical evaluation of visitor accesses and by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you.
- PINTEREST BUTTONS
We use the buttons (“Pin It”) of the service Pinterest, http://pinterest.com. The buttons allow users to share our articles or websites on their “Pinterest boards”.
When a user visits a web page that contains a “Pin it” button, his browser establishes a direct connection to the servers of Pinterest. The content of the “Pin It” button is transmitted by Pinterest directly to the user’s browser. We have no control over the amount of data that Pinterest collects by means of the “Pin It” button.
By subscribing to our newsletter, you agree to the receipt and the procedures described below:
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient. Our newsletters contain the following information: our products, offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, your data and the changes thereof will be stored in the servers of our email marketing service provider.
The email marketing service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, the email marketing service provider may, according to its own information, use this data to optimize or improve its own services: e.g. for the technical optimization of emails, to improve the presentation of the newsletter or for economic purposes or to determine from which countries the recipients come from. The email marketing service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide the following information: First and last name and date of birth for the purpose of personalizing the newsletter.
Statistical Survey and Analysis – The newsletters contain a so-called “web-beacon”, i. a pixel-sized file that is retrieved from the email marketing service provider’s server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the email marketing service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Termination / Revocation – You may unsubscribe from our newsletter at any time. When you unsubscribe, your consent for using info by the email marketing service provider and for statistical analyzes expires. A link to cancel the newsletter can be found at the end of each newsletter.
- INTEGRATION OF SERVICES AND CONTENT OF THIRD PARTIES
It may happen that contents or services of third-party providers, such as maps or fonts from other websites, are included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles can be created from the processed data. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third-party providers with regard to data security.
The links below provide an overview of third-party providers, as well as links to their privacy statements:
- USER RIGHTS AND DELETION OF DATA
Users have the right, upon request, to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal information, and to file a complaint with the appropriate regulatory authority in the event of unlawful processing.
The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.
As of: October 2018